Asus brings the ROG Xbox Ally & Ally X to India on October 16. Explore specs, prices, pre-order offers, and what this handheld means for Indian gamers.
Asus launches ROG Xbox Ally & Ally X in India – what you need to know
Today, Asus has officially announced the ROG Xbox Ally India launch, bringing its highly anticipated handheld gaming PCs to Indian shores. The new devices—ROG Xbox Ally (base model) and ROG Xbox Ally X (higher end)—are set to be available from October 16, 2025. Pre-orders begin now, offering early benefits and discounts.
With this move, Asus aims to make handheld PC gaming more mainstream in India. In this article, we’ll break down the specs, features, price, what makes the two models different, and whether this launch really changes the game for Indian gamers.
The ROG Xbox Ally series represents a collaboration between Asus’ Republic of Gamers (ROG) brand and Microsoft’s Xbox division. The goal: to blend the flexibility and power of a Windows PC with a console-like experience optimized for handheld use.
While it runs Windows 11, the devices launch in a mode that drops you directly into an Xbox Full Screen Experience (i.e. an interface focused on gaming) to reduce friction for users unfamiliar with PC setups. Under the hood, both models are powered by AMD Ryzen Z2 series processors.
Both devices offer a 7-inch Full HD (1080p) display with 120 Hz refresh rate, FreeSync Premium, and Corning Gorilla Glass Victus protection. The display supports variable refresh rate to reduce screen tearing.
Specs & differences: Ally vs Ally X
Here’s a side-by-side look at how the ROG Xbox Ally India launch models compare:
| Feature | ROG Xbox Ally (base) | ROG Xbox Ally X (high end) |
|---|---|---|
| Processor | AMD Ryzen Z2 A | AMD Ryzen AI Z2 Extreme (with NPU) |
| RAM | 16 GB LPDDR5X | 24 GB LPDDR5X |
| Storage | 512 GB SSD | 1 TB SSD |
| Battery | 60 Wh | 80 Wh |
| Weight | ~670 g | ~715 g |
| Triggers / Controls | Impulse triggers, contoured grips | Hall effect triggers, impulse triggers, better grip texture |
| Ports & Expandability | 2× USB-C (DisplayPort / power), microSD slot | USB4 / DisplayPort 2.1, more IO, external GPU support via XG Mobile |
Because of the more powerful chipset and extra features, the ROG Xbox Ally X is aimed at power users and hardcore gamers, while the standard ROG Xbox Ally offers a more balanced price-to-feature ratio.
Notably, the Ally X’s AI (NPU) may unlock future gaming-centric AI features like smart frame interpolation or adaptive performance tuning, which could differentiate it from typical PC handhelds.
Price & availability in India
With the ROG Xbox Ally India launch, Asus has announced these retail prices:
- ROG Xbox Ally (base): ₹69,990
- ROG Xbox Ally X: ₹1,14,990
Pre-orders are live now via Asus/ROG Exclusive Stores, Asus eShop, Vijay Sales, Amazon, and authorized dealers.
The pre-order period includes special offers: for example, customers can redeem bundled bonuses (bags, Xbox Game Pass subscriptions, etc.) at nominal additional cost.
Units will begin dispatching on October 16, 2025 in India.
What the ROG Xbox Ally India launch means for Indian gamers
A more mature handheld PC market
Until now, devices like Steam Deck have dominated the conversation in the PC handheld space. The ROG Xbox Ally India launch signals that Indian gamers won’t have to rely solely on grey imports. Local availability and support can boost adoption.
Console + PC in your hands
One of the standout features is the blending of console familiarity (Xbox-style controls, UI) with full PC flexibility (access to Steam, Epic, mods, etc.). For Indian users who straddle console and PC ecosystems, this may reduce the friction of migrating libraries or habits.
AI and future readiness in ROG Xbox Ally India launch (with the X model)
The AI hardware in the ROG Xbox Ally X gives it some futureproofing. Over time, Asus or Microsoft may unlock features like real-time upscaling, smarter thermal/power management, or game assist tweaks—advantages you might not see immediately but that could pay off.
Tradeoffs: battery, weight, pricing
As with any handheld, battery life is always a compromise. The standard model’s 60 Wh pack is decent, but under high load it won’t match full-size gaming laptops. Similarly, weight (~670–715 g) is significant for long handheld use. For some gamers, paying the premium for the X model may not yield proportional returns, unless you specifically need its extra horsepower and features.
Tips for prospective buyers in India
Consider what you already play: If your game library is Xbox / Game Pass centric, the Ally line is especially appealing. But if you mostly game on PC via Steam/other stores, verify compatibility per game.
Warranty and support matter: Buying locally from authorized retailers ensures you get warranty support. Avoid importing unless you are confident in cross-border servicing.
Use expandable storage wisely: The microSD slot lets you offload less critical games, but high demand AAA titles will perform better on internal SSD.
Ventilation / usage tips: Allow airflow, avoid blocking vents in handheld grip, and adjust performance/graphics settings to balance battery and performance.
Watch for software updates: Asus and Microsoft may release firmware and driver updates post-launch to improve performance and fix bugs—keep your device up to date.
Conclusion & outlook
The ROG Xbox Ally India launch marks a strong step in bringing high-end handheld PC gaming to India, with local support and pricing. The two models—Ally and Ally X—cater to different segments: one more balanced, one for power users.
Whether this launch will sway more Indian gamers toward handheld PC gaming depends heavily on performance in real-world use, game compatibility, battery life, and software support over time.
If Asus can deliver on the promise, this could be one of the most compelling handheld devices for Indian gamers in 2025.
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